We are a professor, an MBA and a designer. We are firm believers in making data-backed decisions—which is the status quo amongst big companies like Google, Amazon, and Netflix. Our goal is to make high-end analytical tools available to small businesses in a way that is both affordable and easy to use. That’s why we have chosen to work with platforms such as Etsy and Shopify: these are places that helps micro-businesses and individual sellers succeed, and where we feel we can make the largest impact.
Jason is an economist who wants to help everyone — from doctors to Etsy sellers — make better decisions using science rather than guesswork. Jason is Associate Professor of Economics at the Yale School of Management and has an extensive background in statistics and econometric analysis, including administration of large-scale randomized experiments. He holds a Ph.D. in Economics from MIT and an A.B. from Harvard University. In his spare time, he enjoys… just kidding! Jason has no spare time — as you are reading this, he is hunched over his computer in his pajamas eating something called a “meal square,” flipping through pages of algebra to try and increase your sales by a few more percentage points. Keep him in your thoughts!
Jake is a passionate problem solver who is driven to use data and technology for good. He has worked with the New York City Department of Education to improve public high schools and founded a nonprofit to educate incarcerated individuals at Rikers Island. Jake holds an M.B.A. from Yale University and a B.A. in Economics from Brown University. But if we’re keeping it 100, Jake’s managerial prowess was not earned at some fancy-pants school (sorry, Jason) but in the dusty dugouts of McCarren Park, Brooklyn. On these treacherous grounds, Jake led the Righteous Cowboy Lightning — a crew of dubious misfits — to the 2014 Intramural Summer Softball championship.
Megan is a designer and a writer who is passionate about creating user experiences with positive impacts. Recently, she’s been working with local businesses and nonprofits to help develop on-target brands. She has a B.A. in English from Virginia Tech and a Post-Bacc Certificate in Graphic Design from MICA. She loves fresh produce, hiking with her pitbull Daario, and drinking copious amounts of coffee almost as much as she loves sexy typography.