a/b testing for etsy sellers
a/b testing is another term for 'randomized experiments', which are the gold standard for quantitative professional research everywhere because they isolate cause-and-effect of a one thing on another - like a Etsy tag on buyer traffic. We want everyone to be able to use a/b testing to answer questions, and we're starting with Etsy sellers.
Cara Mae Cirignano
is a trained environmental economist with a background in architecture and green building. Her projects include the development of a $1.5 million low-income housing design-build program in rural Alabama and systems analysis for leading companies in the sustainable food space. Cara Mae holds a Masters of Environmental Science in Economics from Yale University and a B.A. from Wellesley College.
is a health and behavioral economist currently serving as an Assistant Professor
at the Yale School of Management. He has an extensive background in statistics and econometric analysis, including administration of large randomized experiments. Jason holds a Phd in Economics from M.I.T. and a B.A. from Harvard University.